John Lehrian

Visual and User Experience Designer

I am a UX and visual designer focused on turning complex challenges into intuitive, user-centered solutions. I create engaging experiences that enhance customer relationships and optimize the user journey.


My process starts with user research, stakeholder interviews, and data analysis to define problem statements and personas. I then develop wireframes and prototypes, collaborating with cross-functional teams and incorporating feedback. Usability testing ensures my designs are intuitive, effective, and aligned with user needs.

Passionate about creating a better tomorrow.

Visual and User Experience Designer

Formerly @ Experian




Experian Marketing Services Platform

I led the design of functional user interfaces across multiple products, integrating AI and machine learning technologies to drive industry-disrupting innovation. By embedding AI directly into the interface, I enabled the creation of highly targeted audience files for marketing campaigns, revolutionizing the way businesses leveraged data for personalization and engagement. This advancement not only enhanced usability but also set new industry benchmarks for adaptive, automated, and data-driven marketing solutions, while ensuring intelligent connections with backend data collection and demographic visualization systems.

Utilizing Figma I developed and refined design systems, crafted UI mockups and prototypes, and designed graphic UI elements to improve both usability and accessibility. I applied UX design principles while collaborating with Agile product development teams to align design solutions with business objectives.

Working closely with cross-functional teams, I prioritized design opportunities, tackled complex UX challenges, and drove product improvements in a fast-paced environment. I actively contributed to discussions on responsive web development, applying my expertise in HTML, CSS, JavaScript, and React to support development teams in translating cutting-edge AI-powered designs into functional digital experiences.





Visual and User Experience Designer

Formerly @ Ernst & Young




Ernst & Young's Financial Crime Platform

Design the Financial Crime platform, I began by researching the existing process, gathering insights from client needs, and listening to user feedback. I created journey maps to visualize the workflow, identify pain points, and understand user challenges.

During the ideation phase, I sketched out various approaches, organizing steps into a logical architecture that resonated with users. I then developed wireframes to outline the main views, testing them with stakeholders and users. Through several iterations, I refined the design to ensure a clear, efficient user experience.

Leveraging the existing style guidelines, I created high-fidelity Figma screens and presented the proposed solution to senior management. The final design balanced user needs, compliance requirements, and business goals, resulting in a more streamlined and effective platform.







Visual and User Experience Designer

Formerly @ Dun&Bradstreet




Dun & Bradstreet's company screening process

Redesign the complex screening process, I began by researching the existing workflow and gathering user feedback to understand pain points and areas for improvement. I created journey maps to visualize the process and clearly outline user challenges.

In the ideation phase, I sketched potential solutions, organizing steps into a logical architecture that aligned with user expectations. I then translated these ideas into wireframes, collaborating with stakeholders and users to gather feedback. Through multiple iterations, I refined the design to ensure it was intuitive, efficient, and aligned with business objectives.

Using the existing styling templates, I created pixel-perfect screen designs and presented the proposed solution to senior management. The result was a more streamlined, user-friendly screening process that met both user needs and compliance standards.

I established a comprehensive design library in Figma, ensuring consistency, scalability, and efficiency across enterprise applications.





Visual and User Experience Designer

Formerly @ FedEx




FedEx Airline Scheduling

Design the complex airline scheduling application, I began by thoroughly researching the existing process and gathering user feedback to understand the pain points and challenges. The legacy system relied heavily on a retiring support staff, making it difficult to train new personnel and ensure consistency. It consisted of six different applications with over 150 screens and segmented workflows. Additionally, users had to rely on several offline files that were often inconsistent, further complicating the scheduling process and extending it to hours or even days.

I mapped out the current workflow, identifying redundancies and inefficiencies while considering the diverse needs of ground crew, flight operations, and management. By creating journey maps, I visualized the user experience and pinpointed critical pain points. Collaborating closely with stakeholders and end-users, I proposed a streamlined, consolidated workflow that could simplify processes and reduce errors.

I developed wireframes to illustrate the new approach and iterated based on feedback. The solution evolved into a one-page application that centralized scheduling tasks, reducing the reliance on multiple systems and offline files. I also collaborated with DBAs and service providers to develop the necessary APIs, ensuring seamless data integration.

To validate the design, I built a prototype and tested it with user groups, gathering insights to further refine the experience. The result was a more efficient, user-friendly application that significantly reduced scheduling time, minimized dependency on retiring staff, and improved overall productivity.

I established a design library using Figma, ensuring consistency, scalability, and efficiency across enterprise applications and shared it with the other UX departments across the business.





Visual and User Experience Designer

Formerly @ BNY Mellon Pershing




Pershing's NetXInvestor

At BNY Mellon’s Pershing, I played a pivotal role in designing NetXInvestor (https://www.netxinvestor.com), a cutting-edge, retail-facing digital platform that significantly enhanced investor engagement. The platform's reach expanded from 3.8 million to 5.6 million investors, serving a diverse network of over 1,000 Broker-Dealers and Investment Advisors.

My responsibilities encompassed information architecture, visual design, and customization of the platform to align with the branding and functional needs of a broad spectrum of financial institutions. These ranged from regional banks and independent advisors to large, globally recognized financial institutions, ensuring each implementation met the unique demands of their client base while maintaining a cohesive and scalable experience.

Additionally, I contributed to the platform’s mobile adaptability, ensuring seamless functionality across various devices. A key achievement was leading efforts toward ADA compliance certification, ensuring accessibility for all users while aligning with industry regulations. Through these strategic enhancements, I helped elevate NetXInvestor into a robust, user-friendly platform that empowered investors and strengthened engagement across the financial ecosystem.









Pershing's NetXInvestor Account Opening

Redesign the complex and highly regulated account opening process, I began by researching the existing process, understanding the regulatory constraints, and identifying key pain points for both users and investment professionals. I created journey maps to visualize the end-to-end experience, highlighting where users faced obstacles and compliance issues.

During ideation, I sketched out concepts to categorize and prioritize information in a way that aligned with user needs and compliance requirements. I then developed responsive wireframes for small, medium, and large screens, ensuring a consistent experience across devices. Collaborating with users and investment professionals, I conducted usability testing and iterated through multiple versions until I achieved a streamlined, intuitive design.

Using existing styling templates, I created pixel-perfect, high-fidelity renderings in Photoshop, ensuring visual consistency while aligning with the overall platform's branding. The final solution integrated seamlessly into an existing branded platform with minimal disruption to the 150 white-labeled instances, balancing the need for a consistent user experience with the unique branding of each instance.

The redesigned account opening process not only improved user satisfaction and reduced errors but also maintained compliance with regulatory standards, supporting investment professionals in their work while delivering a smoother, more efficient experience for end-users.







Pershing's NetXInvestor Trading

Redesign the trading section for NetXInvestor, I began by understanding the users' pain points with the existing experience and conducting competitive research to identify industry best practices. This research helped me pinpoint areas of improvement and opportunities for innovation.

During ideation, I sketched initial concepts, focusing on simplifying the interface by organizing only the most essential fields while eliminating unnecessary noise. I created responsive wireframes for small, medium, and large screens, ensuring a seamless experience across devices. I also mapped out screen flows for each trading type, aiming for consistency and clarity wherever possible.

I collaborated closely with the development team, advocating for the implementation of efficient type-ahead technology for all eligible securities and mutual funds. This approach resulted in one of the industry's fastest and most user-friendly online trading screens, enhancing both speed and accuracy for users.

The redesigned trading section provided a more intuitive and streamlined experience, ultimately improving user satisfaction and reinforcing NetXInvestor's reputation as a leader in online trading technology.







Pershing's NetXInvestor Digital Advice

I successfully persuaded senior management at Pershing that the foundational components for a Digital Advice experience already existed within the company—they just needed to be digitized and integrated. Collaborating with business leaders and service developers, I led the creation of a versatile, customizable solution that could be tailored for over 1,300 Advisory Firms and Broker-Dealers. A key feature was a database-driven questionnaire that could be easily adjusted to meet each firm's unique needs.

Initially, advisory professionals were skeptical, fearing that the solution might automate their roles. However, by demonstrating how their expertise in creating performance-driven investment models could be showcased through the new platform, I was able to gain their support and participation.

The Digital Advice solution was well-received, earning company accolades, attracting new business, and helping secure a major client for Pershing. This innovative product reinforced Pershing's reputation for forward-thinking in the financial industry, showcasing their commitment to modernization and client success.









Pershing's NetXInvestor Conceptual Designs

I developed several conceptual design explorations for a potential platform redesign, focusing on enhancing user engagement, usability, and overall investor experience. These concepts aimed to modernize the interface, streamline workflows, and introduce more intuitive navigation structures to better support investors in managing their portfolios efficiently.

Additionally, I explored designs centered around goal-oriented investing, which emphasized helping users set, track, and adjust their financial goals with AI-driven insights and predictive analytics. Unfortunately, due to confidentiality constraints, some of these explorations cannot be shared. However, these designs incorporated personalized dashboards, intelligent investment recommendations, and interactive financial planning tools to empower investors in making data-driven decisions.

Each conceptual idea was developed with scalability and ADA-compliant accessibility in mind, ensuring that the redesigned platform could cater to a diverse user base across different financial institutions. These explorations not only pushed the boundaries of the existing platform but also laid the groundwork for future enhancements in investor engagement and financial planning.













Visual and User Experience Designer

FleetOps




FleetOps

I was responsible for designing the corporate identity and establishing a comprehensive style guide, ensuring brand consistency across all digital and print assets. This included defining typography, color palettes, iconography, and UI components, creating a cohesive visual language that aligned with the organization's brand strategy and user experience principles.

In addition, I designed the application architecture, mapping out the information hierarchy, navigation structure, and interaction patterns to create an intuitive and scalable user experience. This involved conducting user research and usability testing to refine the structure and ensure seamless interactions across various touchpoints.

To accommodate a diverse range of devices and user needs, I developed wireframes and prototypes for large (desktop), medium (tablet), and small (mobile) form factors. This approach ensured a responsive and adaptive design, allowing for a seamless experience regardless of screen size or device type. By prioritizing accessibility and usability, I ensured that the interface was not only visually engaging but also functionally effective for a wide range of users.



















View Resume
Illustrations
Logo Design
Print Design